CASE
STUDIES
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Case Studies
Food Hall Aspirations in a Supermarket Context…
Worked with designers on new concepts for key departments in the Canary Wharf ‘Food and Home’ store; Bakery, Fruit and Vegetables, Horticulture and Well Being
Involved in the shopper, staff and competitor research, and improved product presentation/adjacencies; and managed the project through design, development, prototyping and store trial
Took lead role in winning the original pitch and in subsequent client meetings and presentations
Making Waitrose Bakery the hero...
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