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Business & Market Development | Orange
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Orange

Date

September 01, 2016

Category
Strategy
About This Project

Connecting Orange and its Dealership Network…

Worked with Quinine Design in creation of a new POP fixture & complementary window unit which promoted ‘intangible’ mobile services as well as handsets

Involved in concept origination process, including
in-store research & critiques of existing sales & merchandising platforms

Managed budgets and timelines, the development and manufacture of the units, and liaised with installation company on 140 site rollout

Complex mix of materials and manufacturing processes, and incorporated Interactive touch-screens & live phone holder for demos.

  • “Apart from his creative contribution at the start of the project, I was particularly impressed later when difficulties arose and Jim’s calm authority and people skills ensured that this critical initiative achieved its goals.”

    - Kate Adam, Channel Marketing Director, Orange