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Business & Market Development | The Body Shop
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The Body Shop

Date

September 01, 2016

Category
Strategy
About This Project
Helping The Body Shop to improve sales and profits.

Asked to audit and analysis a mobile kiosk based in a Dublin shopping centre, which had been designed in-house by BSI

Identified why kiosk was not performing, including poor signposting and merchandising densities, and lack of clear brand identity

Re-design greatly improved performance, matching best week (Xmas) in the first week of trading, and increasing average spend by 10%