Business & Market Development | Waitrose
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Waitrose

Category
Strategy
About This Project

Food Hall Aspirations in a Supermarket Context…

Worked with designers on new concepts for key departments in the Canary Wharf ‘Food and Home’ store; Bakery, Fruit and Vegetables, Horticulture and Well Being

Involved in the shopper, staff and competitor research, and improved product presentation/adjacencies; and managed the project through design, development, prototyping and store trial

Took lead role in winning the original pitch and in subsequent client meetings and presentations