Food Hall Aspirations in a Supermarket Context…
Worked with designers on new concepts for key departments in the Canary Wharf ‘Food and Home’ store; Bakery, Fruit and Vegetables, Horticulture and Well Being
Involved in the shopper, staff and competitor research, and improved product presentation/adjacencies; and managed the project through design, development, prototyping and store trial
Took lead role in winning the original pitch and in subsequent client meetings and presentations