Business & Market Development | West Bromwich Building Society
470
portfolio_page-template-default,single,single-portfolio_page,postid-470,ajax_fade,page_not_loaded,,qode_grid_1300,footer_responsive_adv,hide_top_bar_on_mobile_header,qode-theme-ver-16.9,qode-theme-bridge,qode_header_in_grid,wpb-js-composer js-comp-ver-5.5.5,vc_responsive
 

West Bromwich Building Society

Category
Strategy
About This Project

Revitalising the branch network…

Brief was to update and revitalise the Society’s branch design without alienating existing customers i.e. evolution not revolution; also to incorporate recommendations on relevant customer-facing technology

Lead role in winning pitch and managing project; carried out customer and staff research, and provided input into ‘customer journey’ and messaging in branch

Initial store trials produced excellent response from customers and staff