Business & Market Development | West Bromwich Building Society
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West Bromwich Building Society

About This Project

Revitalising the branch network…

Brief was to update and revitalise the Society’s branch design without alienating existing customers i.e. evolution not revolution; also to incorporate recommendations on relevant customer-facing technology

Lead role in winning pitch and managing project; carried out customer and staff research, and provided input into ‘customer journey’ and messaging in branch

Initial store trials produced excellent response from customers and staff